The Food and Drug Administration (FDA) announced Wednesday morning a nationwide ban on Red Dye No. 3 in foods and beverages, citing studies linking the synthetic additive to cancer in laboratory mice. The decision marks a significant victory for health advocates who have long campaigned for its removal from the U.S. food supply.
Red Dye No. 3, chemically known as erythrosine, is a petroleum-based synthetic additive commonly used in popular products such as Brachs Candy Corn, Ensure Original Strawberry Shakes, and Nesquick READY-TO-DRINK Strawberry Low-fat Milk. While the dye gives these products their characteristic bright red color, it provides no nutritional value or flavor.
This isn’t the first time the controversial dye has faced regulatory action. More than three decades ago, the FDA removed it from cosmetics and topical drugs due to cancer risks. However, a regulatory loophole allowed its continued use in food products, as similar cancer developments weren’t observed in human studies then.
Recent research has raised additional concerns beyond cancer risks. Studies conducted suggested that consumption of the dye might affect children’s behavior, potentially contributing to shorter attention spans and attention deficit hyperactivity disorder (ADHD).
The ban comes in response to mounting public pressure, as consumers have become increasingly health-conscious and concerned about artificial additives in their food. However, food manufacturers will have time to adjust their formulations. According to the FDA’s website, companies have until either January 15, 2027, or January 18, 2028, to reformulate products containing the dye. The agency also clarified that while other countries may still permit the use of Red Dye No. 3, all food products imported to the U.S. must comply with the new regulations.
While health advocates celebrate this development, some argue the fight isn’t over. Vani Hari, founder of clean ingredient brand Truvani and former supporter of Robert F. Kennedy Jr.’s presidential campaign, took to Instagram to celebrate the ban, stating “Dear food industry, we are just getting started.” Advocates are now turning their attention to other synthetic dyes, particularly Red 40, which has also been the subject of health-related petitions.
This ban represents a significant shift in food safety regulations and reflects growing consumer awareness about artificial food additives. Companies will now need to seek alternative coloring agents for their products to comply with the new regulations.